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Sales letter copywriting tip: the money-back guarantee
I’m sure that you’ve read many of these assurances before; “There is absolutely NO RISK with our 100% money-back guarantee!” “You pay NOTHING unless you are totally satisfied.” “Simply return the...
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Sales letter copywriting tips: Greet your reader!
So then, let’s imagine that you’ve written the headline and the sub-headline for your sales letter. The next step is to greet the reader and begin writing the main body copy. So what’s the best way of...
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Sales letter copywriting tips: the opening paragraphs
Once you’ve written the headline, sub-headline and greeting for your sales letter, the next step is to construct the opening paragraphs. This is hugely important because it’s at this stage that you...
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Sales letter copywriting tips: include sub-headers
Ok, when I say “sub-headers”, I’m not talking about “sub-headlines”. These are two very different things. A sub-headline (as we discussed earlier) is the second (often smaller) headline on the sales...
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Sales letter copywriting tips: add a bonus
As I’ve explained previously on this blog, creating ‘perceived value’ is hugely important when trying to sell a product. The customer needs to think that they’re getting more than they’re paying for,...
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Sales letter copywriting tips: add a post-script
In case you’re not quite sure what I mean by “Post-Script”, it refers to the P.S’s that appear at the end of sales letters, and you ABSOLUTELY MUST use them in your copywriting… The main reason for...
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Advanced Sales Letter Tip #2 – Video
The use of video as an online marketing tool has been growing hugely in recent years, and it’s proving to be a great accompaniment to traditional sales copywriting techniques. More and more businesses,...
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10 words to make your sales letters sizzle
Having worked as a sales letter copywriter for many years now, I’ve discovered more and more ways of increasing conversions for my clients. Naturally, the more you do something, the more you improve,...
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